By Johan Andersson — Olle Eksell was the creative designer ahead of his time. This could be seen in the famous eyes of cacao, which was part of Sweden’ s first design program that Olle designed for Mazetti 1956. Besides being an excellent designer and writer, Olle Eksell was a great visionary. This can be seen in his book Design = Ekonomi (1964) where he in a clear and elegant discussion brought forth the important relationship between design and economy. Good design is not just aesthetic – it is also good economy. Good design is not just cool – it is bloody serious! But who was he? What has he meant to the Swedish and international design? With documentary film about Olle and his life, we want to provide answers and demonstrate the exciting person behind the famous eyes.
Project location: Stockholm, Sweden
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